Sunday, July 5, 2009

Sunday night TV advertising is great – first it scares you, then it fools you and finally it pisses you off.

Scare:
Two happy little kids are driving in the back of the car and singing the “Old McDonald Had a Farm” tune. I presume the song was chosen because the company could not afford copyright on anything else. For some reason the camera closes up on the of the kids' teeth. Buck teeth. Then – dam dam dam. Danger. Life line and a helicopter appear next and a woman's voice (they really didn't pick the greatest voice actor) starts asking you questions along the lines of “What if I told you that an emergency can happen at any point in time?” “What if you could pay us R99 a month and we could send a helicopter to rescue you?” “What if I told you and you didn't do anything?” Lifeline spots. Scary ER patient is dead sound.

Fools you:
Middle aged loser with a beer belly tells you that there has never been a better time to buy a car. Get a piece of crap made in South Korea for 100 grand and if you get retrenched before the end of the year we'll buy the car back at 85% of the value. Wow, what an awesome deal, drive a car for a couple of months, get fired and lose 15 grand! Hell yeah!

Pisses you off:
An office jock buys the office hottie a chicken burrito, the dumb bimbo says "I love you" (to the processed chicken, not the guy), he takes it the wrong way and I really can't continue because just thinking about it makes me want to stranle Col. Chicken.

My problem with the three ads I described above is that someone had to think of it, someone had to approve it and someone had to make it. Finally, someone had to have the guts to put that shit on tv. That's a lot of idiots. Who get paid for being idiots. Probably a lot of money. Maybe (likely) more than me. That pisses me off. Especially on a Sunday morning when I have to wake up and go to work at 05:00 am. But hey, at least I don't make crap TV ads for a living :)

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